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What's in your e-juice?

What is E-juice?

There are so many articles going around these days about vaping and "negative" comments about vaping. So lets clear up the confusion.

What is in E-juice?

Depending on if you have an e-juice containing nicotine or not you will have 3 or 4 ingredients:

  1. PG (propylene glycol)
  2. VG (vegetable glycerin)
  3. Flavouring (food grade flavourings)
  4. Nicotine (dependant on if it is a nicotine containing juice)

Let's break them down :


Propylene Glycol is found in thousands of products including food and asthma inhalers, PG is normally the ingredient that flavourings and nicotine are suspended in for e-juice.


Vegetable Glycerin is clear odourless liquid produced from several different plants and is used daily not just in e-juice but also your food, makeup and used as a replacement for alcohol in herbal products.


The food flavourings added to the mixture to create the flavours you vape are the same as the every day flavourings that are added to foods you buy in the shop or supermarket. They are suspended in PG or VG when added to the E-liquid.


The type used in e-juice is a liquid form of nicotine suspended in PG or VG and added in various amounts to get the desired nicotine strength. As we all know nicotine is an addictive substance as it stimulates the central nervous system and raises blood pressure, respiration, and heart rate. Note; if you have an e-juice that does not contain nicotine this part would not apply to you.


So that's what is in the e-juice you vape. But for your safety, these are not just mixed and put on the shelf. Due to the TPD regulations that came in to force back on the 20th of May the e-liquid is mixed in an ios clean room and any juice containing nicotine has to be registered with the MHRA and tested by them to check for immissions and that there are no harmful ingredients being used.

Vivid Vapes have a great selection of e-juice - shop for yours today!

If you have any further questions on e-juice drop us a line at

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